Croisette: 29°C, ☀ GloriousChampagne flowing: 14,204 L/hrYachts in port: 82 large / 14 megaLions awarded: 142Wristbands lost: 3,011LinkedIn humblebrags: 41,902Your absence: noted & mockedMagnums of Whispering Angel: depletedEspressos at $24: still ordered
Croisette: 29°C, ☀ GloriousChampagne flowing: 14,204 L/hrYachts in port: 82 large / 14 megaLions awarded: 142Wristbands lost: 3,011LinkedIn humblebrags: 41,902Your absence: noted & mockedMagnums of Whispering Angel: depletedEspressos at $24: still ordered

Section 02 · The Harbor

Yacht Watch

Ad-industry sponsored yachts only. 2026 only. Sources or it didn't dock.

FLAGSHIP · JUNE 22–26

MEDIAOCEAN YACHT

Owner: Hosted by Mediaocean (with Innovid aboard)
Length: Mon June 22 – Fri June 26
Vibe: Hotel Martinez waterfront · panels, partners, programmatic talk

All week at the Martinez. Stagwell is doing their 'Media Machine' reveal on deck. Registrations are open.

FOUR DAYS AFLOAT

GWI YACHT

Owner: GWI (Global Web Index)
Length: Four days on the Cannes waterfront
Vibe: Panels, podcasts, sun-soaked data takes you'll pretend you remember

Lineup dropping across Instagram. The most data-per-square-meter on the harbor.

YACHT PARTY · MON JUNE 22

CONVEO YACHT PARTY

Owner: Conveo (+ St. Lucia rooftop encore at the Hilton)
Length: Mon June 22 · evening
Vibe: Open bar, brand-safe karaoke, surveys disguised as small talk

Per Alyson Krueger's 2026 party list. Pair with the St. Lucia rooftop set after.

ABOARD MEDIAOCEAN

STAGWELL · MEDIA MACHINE REVEAL

Owner: Stagwell Global
Length: Cannes Lions week · session-by-session
Vibe: AI + programmatic reveals with the VP of Comms

"AI is reshaping every layer of programmatic advertising, but where will the intelligence actually live?" — Stagwell, doing what Stagwell does.

ALL WEEK · QUAYSIDE

CRITEO YACHT

Owner: Criteo (with IAB Europe, Advertising Economic Forum, Madison and Wall sessions)
Length: Mon–Fri · panels by day, cocktails after 4pm
Vibe: Commerce media talk track, then the Commerce Social Club happy hour

OpenAI's commerce shift session Monday morning. Ascendent Council lunch midday. Happy hour every late afternoon. Run like a conference, not a yacht.

DV YACHT · ALL WEEK

DOUBLEVERIFY YACHT

Owner: DoubleVerify (with Spectrum Reach co-hosted sessions)
Length: Mon–Fri
Vibe: Measurement, brand safety, surprisingly good rosé

If you have a DSP, your CRO will spend an hour here. If you sell CTV inventory, two.

MON JUNE 22 · 2–5PM

EQUATIV YACHT · PRESS GAZETTE DAY

Owner: Equativ (hosting Press Gazette + Walmart Connect)
Length: Anchored all week
Vibe: Publisher panels back-to-back, networking drinks at 3:45

Three Press Gazette panels in a row Monday afternoon: audience strategy, smarter production, who controls discovery in AI. Then drinks. Earn the drinks.

SONISHI YACHT

IAS · SONISHI YACHT

Owner: Integral Ad Science
Length: Week-long quayside
Vibe: AI measurement, attention, IAS sales team in linen

MJGrowth & 614 Group are also using the IAS deck for sessions. Two measurement yachts is a flex, not a coincidence.

SSP DECK

MAGNITE YACHT

Owner: Magnite
Length: All week
Vibe: CTV pitch, harbor view, the SSP CMO circuit

Independent-SSP HQ for the week. Expect 'agency-first' decks and one extremely good catered lunch.

E-MOTION YACHT

COGNITIV · E-MOTION YACHT

Owner: Cognitiv
Length: Mon–Thu
Vibe: Performance Parlor sessions, Brain Fuel Bar, Pink Party Tuesday 5pm

Quayside 'Brain Fuel Bar' by day. The Pink Party Tuesday evening is the actual reason you RSVP'd.

MON JUNE 22 · 2PM CRUISE

AIROPS YACHT CRUISE

Owner: AirOps (with Anthropic happy hour Wed)
Length: Monday afternoon cruise + week-long meetings
Vibe: Generative AI for content ops, on a moving boat

If your roadmap has 'AI workflow orchestration' on it twice, you are required by law to be here.

YACHT ROW · MULTI-HOST

YACHT ROW

Owner: ADWEEK & Evros Group · Axios · FMC & FBRC.ai · She Runs It × Teads
Length: Stacked side-by-side all week
Vibe: Walk one gangway, four hosts, four open bars

Pier-side cluster of media-brand yachts. Highest hit-rate per square meter if your goal is 'see everyone.'

DISPLAYCE · VIOOH

YACHT NELA · DOOH DOUBLE-UP

Owner: Displayce + VIOOH
Length: Tue + Thu happy hours · all-week meetings
Vibe: DOOH pitches, sunset aperitivo, programmatic OOH gossip

Two of programmatic DOOH's loudest names share a deck. Tuesday 5:30pm and Thursday 5:30pm are the open windows.

MON JUNE 22 · 9AM →

SS ADELAIDE

Owner: Adelaide / Adelaide Metrics
Length: Daytime yacht experiences
Vibe: Attention metrics, espresso, AU Après Dark afterparty Tuesday at Glass Club

The boat is the bait. The Tuesday 9pm Glass Club afterparty is where the deal closes.

CLIPPER STAD AMSTERDAM

THE ROOM · TALL SHIP HQ

Owner: The Room (with Adnet Zero + VIA Nederland sessions)
Length: Anchored off the coast all week
Vibe: Late-night hosting Sun/Tue/Wed, cocktails most afternoons

It is a literal tall ship. You will take the same skyline photo as 200 other people and you will still post it.

IRCODE YACHT "DXB"

IRCODE YACHT · TUE PARTY

Owner: IRCODE (Sunday kickoff with Yahoo)
Length: Sun kickoff · Mon fireside · Tue 6:30pm party
Vibe: Image-recognition demos, then a Tuesday night that does not pretend to be a panel

Sunday cocktail with Yahoo. Tuesday is the main event. The Monday 'panel' is a vibe check.

MON · PRIVATE MEETINGS

ATTAIN YACHT

Owner: Attain
Length: Mon–Thu · private meetings + 5pm happy hour Mon
Vibe: Commerce data pitches by appointment, open deck after 5

Quiet by design Monday morning. Loud by design Monday at 5pm.